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Les Ondes de Clément

Les Ondes de Clément increases Clément Doche's visibility by humanising his story, showcasing his authentic world, and creating opportunities through a strong, memorable personal narrative.

Erha

Provided creative direction and strategic inputs for Erha Wellness’ teaser, launch video, and overall marketing plan for their upcoming launch.

The UK Market Launch Strategy is a commissioned pre-launch project in which I developed a full-funnel growth system to position the brand as a modern, lifestyle-driven wellness product. The approach focused on building desire through aesthetic storytelling, leveraging UGC and nano–micro influencers for authenticity, and driving conversions through a streamlined funnel including sampling, email nurturing, and retargeting. The strategy also introduced community-led launch activations and a content system designed to embed the product seamlessly into everyday routines rather than a clinical supplement narrative.